top of page
Ericka Hernández

erickadhv@gmail.com | (915) 355-3703 | Fort Worth, TX | Portfolio Website

Creative and versatile Graphic Designer & Illustrator with 5+ years of experience delivering compelling visual content across digital and print platforms. Proficient in photo manipulation, photography, AI-generated imagery, and website design, with a strong eye for detail and brand consistency. Experienced in leading creative teams and collaborating cross-functionally to bring projects from concept to execution. Fluent in English and Spanish.

Work Experience

Samsill Corporation                                                                                      Jul. 2022 – Present

Jr. Art Director                                                                                                                                                          Forest Hill, TX

  • Directed cross-functional creative teams to deliver multi-platform campaigns, overseeing timelines, asset development, and quality control across digital and print projects.

  • Designed and produced A+ content, key visuals, and marketing assets for Amazon, e-commerce, and third-party use, ensuring brand consistency and product alignment.

  • Collaborated with stakeholders to align creative strategy with business goals, maintaining brand standards while delivering high-impact, user-focused visuals.

  • Utilized Adobe Creative Suite and AI tools to create graphics, videos, and prototypes; streamlined workflows, managed asset libraries, and executed revisions for optimal output.

Freelance Illustration & Design                                                                Jan. 2020 – Present

Illustrator & Designer                                                                                                                                           Fort Worth, TX

  • Created custom design concepts, drafts, and digital illustrations based on client briefs, using reference materials to ensure brand alignment and visual accuracy.

  • Managed multiple projects across disciplines—web design, book covers, and marketing assets—while meeting deadlines and adapting to shifting timelines.

  • Communicated effectively with clients and collaborators, providing regular updates, clarifying expectations, and ensuring alignment with project goals.

  • Maintained strong client relationships and creative team collaboration through professional interpersonal skills and a positive, solutions-oriented approach.

Big Frog Custom T-Shirts                                                                        Feb. 2019 – Mar. 2020

Graphic Designer                                                                                                                                                  Fort Worth, TX

  • Designed complex graphics, animations, and multimedia assets using independent creativity and advanced software tools to support diverse marketing and technical needs.

  • Developed layouts, illustrations, and visual content for packaging, web pages, brochures, promotional products, manuals, and presentations across digital and print formats.

  • Collaborated with clients and supervisors to refine design concepts, prepared sketches and mockups, and implemented revisions based on feedback and project requirements.

  • Researched emerging design tools and techniques, maintained configuration control systems, and determined visual hierarchy, layout, and typography for high-impact communication.

Education

University of Texas at Arlington                                                                                  Dec. 2018

Bachelor of Arts in Film, Animation                                                                                                                    Arlington, TX

El Paso Community College                                                                                        May. 2015

Bachelor of Arts                                                                                                                                                        Arlington, TX

Certifications & Tools

  • Certifications: Google Coursera UX/UI

  • Tools: Adobe Creative Suite, Figma, AI Generation Websites & Programs, Amazon Vendor Central, Amazon Storefront, Wordpress, WIX

bottom of page