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Ericka Hernandez

edhvart.com

(915) 355-3703

Education

University of Texas at Arlington

Bachelor of Arts (B.A.)

Film & Animation (Dec 2018)

El Paso TX

El Paso Community College

Associate of Arts (A.A.)

Art (May 2015)

Additional Skills

Adobe Photoshop - Well
experienced
Adobe Illustrator - Well experienced
Adobe Premiere Pro - Well
experienced
AI Tools - Well Experienced


Spanish - Fluent
English - Fluent
French - Basic


Amazon Vendor Central - Well
experienced
Amazon Storefront - Well
experienced
Microsoft Office - Well experienced
Google Docs - Well experienced


UX/UI Course - Certified through
Google Courses
Wordpress - Proficient
WIX - Proficient

Interests & Hobbies

Activities:

  • Watching Movies

  • Playing videogames

  • Doing regular makeup and SFX

  • Reading

  • Writing/Screenwriting

  • Various types of art

Places of Interest:

  • Museums

  • Parks

  • Gardens

  • Movie Theaters

  • Theatres/Music Halls

  • Concerts

Experience

JR ART DIRECTOR

Samsill Corporation, Forest Hill TX July 2022 - Current

  • Manage and direct a creative team throughout multiple projects
    with varying deadlines and objectives

  • Create key visuals for use in Amazon and website platforms for
    both the back and front end

  • Create A+ content that both adheres to brand standards and
    product identity

  • Collaborate with supervisors to understand vision and adhere to
    brand standards

  • Maintain attention and detail to quality by establishing concise
    work pipelines

  • Create drafts and concepts of new product development and
    presentations

  • Review prototypes of new products for revisions

  • Create image plans for new product presentation and
    advertisements

  • Create and manage advertising campaigns through image
    assets, and back and front end implementation

  • Manage video projects for use across multiple platforms

  • Proficient in Adobe Creative Suite, including AI and generation
    tools, utilizing advanced techniques to create visually appealing
    and user-friendly designs

  • Create material for presentation to third party clients and
    customers

  • Manage database of files and assets on a regular basis

Self | Jan 2020 - Current

FREELANCE ILLUSTRATION & DESIGN

  • Create drafts and concepts of commission work based on client
    instructions and directions

  • Manage deadlines and timelines to provide works in progress

  • Use reference material to achieve desired outcome of client

  • Juggle multiple projects of various art disciplines from websites,
    book covers, to digital illustrations

  • Clearly communicate expectations and updates in accordance to
    project status

  • Maintain interpersonal camaraderie to ensure trust and
    confidence in my work

Big Frog Custom T-Shirts, Fort Worth, TX | Feb 2019 - Mar 2020

GRAPHIC DESIGNER

  • Design complex graphics and animation, using independent judgment, creativity, and computer equipment.

  • Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or television.

  • Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, literature, newsletters and slide shows.

  • Implement and maintain configuration control systems.

  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.

  • Research new software or design concepts.

  • Determine size and arrangement of illustrative material and copy, and select style and size of type.

HERITAGE & CULTURE LEAD 

University of Texas at Arlington, Arlington TX | Jun 2017 - Dec 2018

  • Design complex graphics and animation, using independent judgment, creativity, and computer equipment.

  • Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or television.

  • Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, literature, newsletters and slide shows.

  • Implement and maintain configuration control systems.

  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.

  • Research new software or design concepts.

  • Determine size and arrangement of illustrative material and copy, and select style and size of type.

MAKEUP ASSISTANT

'Tempestad' by Daniel Garcia, Arlington TX | May 2018

  • Duplicate work precisely in order to replicate characters' appearances on a daily basis.

  • Apply makeup to enhance, and/or alter the appearance of people appearing in productions such as movies.

  • Select desired makeup shades from stock, or mix oil, grease, and coloring in order to achieve specific color effects.

  • Analyze a script, noting events that affect each character's appearance, so that plans can be made for each scene.

  • Examine sketches, photographs, and plaster models in order to obtain desired character image depiction.

Arlington TX

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