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The following are a selection of product projects I have majority led in creative direction, asset direction, and both front and back end implementation. I have also directed the creative for promotional assets and seasonal showcasing.

Lilac Binder

The goal was to use excess material from our supplies in conjunction with current fashion trends to create a fashionable and sleek binder. I set creative direction and curated Amazon Assets to portray the product appropriately. The product sold out across its restocks and is now indeterminately unavailable.

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Link to Product Page

rPET Padfolio

This is the first product in Samsill's sustainable sub-brand Earth's Choice. I led creative direction of our third party team to create promotional and product assets for Amazon pages, ad campaigns, seasonal campaigns, and A+ content. The goal was a sleek, professional, yet accessible everyday accessory for the modern professional or academic.

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Link to Product Page

Recipe Entrapment

Samsill saw a gap in the recipe binder market to create a product that, instead of having an outer cover made from paper, held an encased design from front to back. I designed three of the seven available designs, and fully led the creative direction for amazon assets and promotional material.

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Link to Product

Trading Card Binder

This is the first product in Samsill's sustainable sub-brand Earth's Choice. I led creative direction of our third party team to create promotional and product assets for Amazon pages, ad campaigns, seasonal campaigns, and A+ content. The goal was a sleek, professional, yet accessible everyday accessory for the modern professional or academic.
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Link to Product Page

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