The following are a selection of campaigns I co-led creative direction on. In collaboration with another designer, I went ahead and implemented a theme throughout the campaigns that included color schemes and setting through asset creation, photography, and implementation.

Back To School 2023

This campaign was the largest yet, as it was the first time a full refresh of the Amazon Storefront had been made to not only bring in a fresh style, but come up with a strategy that appealed to a multitude of demographics through color and presentation. The goal was to avoid cliche visual tropes, and visually capture attention while maintaining the attention of the customer. Bright, easy to read, straightforward.

Howdy Holiday 2022-23

The holidays are the busiest time of year where demographics shop the most. We needed to have a friendly and warm holiday theme that presented our products in an accessible manner. Warm jewel toned colors, and lots of holiday motifs. I edited lifestyles, created new tiles and banners, and implemented elements into Vendor Central and various advertisements.

Clean Girl 2023

The goal was to come up with a more refreshed manner of presenting our line of professional products to the modern consumer. At the time, clean aesthetics were very much prominent in marketing material, which included muted colors and aesthetically pleasing showcases. I handled photography, editing, and implementation of the assets in Vendor Central and promotional channels.