Product development is a round the year focus for Samsill. This includes creating new binder styles with the vast variety of color and material they carry. For Spring 2023, I developed a limited edition color combination with surplus material of gold locking D-Rings and a lilac color PLU to create a fresh and inviting aesthetic in line with current trends. I combined this color scheme with the beginning of the year sentiment of having a conscious efficiency through minimalism: simple, pretty, but useful.

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Along with the development, I also took all product photography, and edited them to create Amazon product images, showcase lifestyles, and a promo video shown above. The product sold out in a few weeks and remains a fan favorite among customers.