The holiday season for Samsill Corporation is one of the busiest campaign seasons of the calendar year. For 2022, the focus was on an inclusive approach on the concept of "Togetherness", highlighting on different family dynamics that celebrate the winter season together. For this, I created imagery with unconventional color palettes that would complement the symbolism of the three different types of families showcased: A large country style celebration, a 'friendsgiving', and a more traditional dinnertime feast.

To complement the theme, specific genres of characters were created to showcase different gift categories, and with them, a visual representation of the types of people who would enjoy these gifts. The colors were all kept in line with the palette chosen: deep tones for a warm aesthetic, without adhering to typical hues.